A Head of Marketing isn't a bigger version of a Marketing Manager, it's a different scope of ownership entirely. A manager typically executes within an existing strategy, running campaigns, hitting channel targets, reporting up. A Head of Marketing sets the strategy in the first place, leads the team executing it, and is accountable for how marketing spend connects to actual business results. Rohires places this role specifically for companies that are ready to hand off ownership of the function, not just individual tasks. This page is part of our wider marketing recruitment service.
What a Head of Marketing actually owns
Across the roles we've placed and researched in this space, the scope tends to include: building and leading a multi-channel marketing function, owning strategy and execution for major initiatives, managing budget allocation and accountability, and shaping brand and market positioning at the leadership level. This is generally a role for someone with meaningful experience, often five or more years, though we scope the exact bar against what your team actually needs, not a fixed number.
What it costs
Every Head of Marketing placement through Rohires is priced at our Senior/Leadership tier, one fixed fee, agreed before the search starts, never a percentage of the candidate's salary. For context on what the role itself typically pays, see our Romania marketing salary benchmarks, and for the full fee breakdown by tier, see Pricing.
How hiring works for this role
The process is the same structured search we run for every role: a scoping call to pin down what ownership actually looks like for your team, sourcing from our vetted network, a shortlist within roughly 5 days, and support through to a signed offer. Full detail on how each step works is on our How It Works page. Every placement is backed by a 90-day guarantee, if it doesn't work out, we run the search again or refund you in full.